Attraction can be fatal.

Final Work

This was a great campaign to work on. There were posters, newspaper ads, busboards and even radio spots. Everywhere you went in Ottawa you felt attracted fataly. The chosen imagery contained some excellent examples of my close cutting abilities.

I like challenging close cutting and masking, note the peacock.  The final images were used on Bus boards, posters and various other media - most of the images were fairly high quality - the worst was the moose (bull). The image quality was more a product of early digital camera technology coupled with the fact that who really wants to get that close to a moose - they have a nasty reputation.

Some Busboards

Posters

I was working for Insight Communications at the time.